Shinco Launches 43-Inch 4K HDR Smart TV in India: Price and Specifications

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Shinco, the Indian television brand has launched its latest Smart TV in India for Rs. 20,999. The latest offering, the S43UQLS 43-inch 4K HDR LED Smart TV is presently available for purchase on Amazon India and the company’s official website

The smart TV runs on a modified Android 9 software and supports several apps via this custom interface. The TV also flaunts its connectivity options and audio capabilities. The 4K 43-inch segment in India of such smart TVs is predominantly with full- HD LED displays. This TV counts as the most affordable 4K televisions available of this size in the Indian market. 

Features and specifications of Shinco S43UQLS

Foremost, this 43-inch runs on the certified Android 9 AOSP and boasts of Ultra-HD (3840×2160 pixels) HDR-capable display. The interface is not the official Android TV 9 Pie but its own purpose-built interface, the Uniwall. The interface is capable of supporting the official versions of a plethora of popular apps and streaming devices like the Hotstar, Sony Liv, Zee5, Alt Balaji, etc. Going by the statement of Shinco, the TV also supports streaming services like Netflix, Amazon Prime Video, and YouTube.

The Shinco smart TV is powered by an A55 quad-core processor and supported by 2GB of RAM and 16GB RAM as storage space for apps. The TV also features two USB ports, three HDMI ports, and support for HDR up to the HDR10 format. Its audio output is 20W from its speakers which is supported by the dbx-tv audio technology. You can also use the external wireless speakers or headphones with this smart TV using its Bluetooth connectivity. 

The price of Shinco S43UQls vs. Competition

Headquartered at Noida, Shinco with its S43UQLS model at a pricing of Rs. 20,999 is hoping to give a tough competition in the budget television segment and win over customers looking for full-HD options. Its competitive brands like Vu, Xiaomi, and Realme are offering their 43-inch full-HD options at around the same pricing currently while Shinco is offering 4K and HDR at the same cost. 

Shinco has often grabbed the headlines owing to its pricing. Last year, it announced a flash sale of its 55-inch 4K LED TV for just Rs. 5,555 though the stock was limited. The brand aims to take advantage of its strong pricing and manufacturing in India to win over the Indian buyers.

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